Back in new ultra-chic classic colors, our limited edition CoolFlex Brief Jock w/ Show-It is back! Made in our extra-cool Modal fabric that is up to 50% more absorbent then regular cotton, the CoolFlex Active Jock w/ Show-It is not only comfortable, but crazy sexy. In three new limited edition colors, this Jock is highlighted with contrast detailing around the pouch to bring all attention to what was already pretty noticeable. Each pair features our Show-It Technology, a hidden cup that gently lifts and provides excellent frontal support and enhancement. This horseshoe shaped inner cup is lined by soft elastic and adds up to 1.5 inches (3.8 cm) to a man’s frontal measurement. It provides the biggest natural enhancement of any underwear in our line. Look sexy and sporty in a brand new way.