With a sexy lightweight feel and anatomically correct design, the CoolFlex Tagless Brief w/ Show-It is about to be your new favorite pair. In three limited edition colors Aqua, Navy, and Red, and fun contrast detailing, this brief doesn’t just pop in color, it demands attention. Made out of our super soft fabric and with a slimming Andrew Christian waistband, you’ll feel cool, comfy, and dry during any activity. Not to mention uber sexy. It features our revolutionary Show-It Technology – a hidden “comfy cup” that gently lifts and provides excellent frontal support and enhancement. This horseshoe shaped inner cup is lined by soft elastic and adds up to 1.5 inches (3.8 cm) to a man’s frontal measurement and provides the biggest natural enhancement of any underwear in our line. Be able to show what you’re working with while also not worrying about sticking, squashing, sweating and chafing. Feel good and look even better in this stylish new pair.